Branding, Pitch Deck, Merchandise
Character Design by Aaron Bender
WoerlyBird is an entertainment company owned by Benji and Mike Woerly. Mike came up with a short story about a group of magical creatures called The Soovins. The Soovins are a tribe of loveable creatures who embark on island adventures using the magical powers of their Soovin Ears. Thus, the idea of "Soovin Ears" (a play on the word Souvenirs) was born.
Benji approached us to help bring his character and story to life, so that he could start pitching the concept and character.
The branding for Soovin was inspired by the environment it calls home. Bright colors and tropical foliage are paired with the adorable characters. To enhance the versatility of the brand, in addition to the main logo, a wordmark featuring just the Soovin's ears over the O was created. A set of submarks were also designed for use on merchandise.
The pitch deck is laid out similarly to a storybook to introduce the Soovins to potential investors. It features full-color illustrations of Soovin Island, the Soovins and cartoon episode highlights.
"Nikki and I worked on Branding and a Pitch Deck together. Anything I came up with she made come to life. We would meet every week with updates which kept the flow of work fresh and exciting. Nikki was the perfect fit. I hope we continue to work on more projects together. If you are looking for a professional designer I highly recommend NikNan Designs."