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Tropical Branding Background

Branding, Pitch Deck, Merchandise




Animated Character



Pitch Deck



Character Design by Aaron Bender

The Challenge

The Soovins are a tribe of loveable creatures who embark on island adventures using the magical powers of their Ears. Thus, the idea of "Soovin Ears" (a play on the word Souvenirs) was born. The primary goal of The Soovins is to educate and empower children. The Soovins demonstrate a transformative way to connect with children by pairing learning and imagination with a healthy dose of self-belief and kindness toward others.

WoerlyBird, an entertainment company owned by Benji Woerly and Hassan Smith, approached us to help bring the characters and story to life.

The Solution

The branding for Soovin was inspired by the environment it calls home. Bright colors and tropical foliage are paired with the adorable characters. To enhance the versatility of the brand, in addition to the main logo, a wordmark featuring just the Soovin's ears over the O was created. A set of submarks were also designed for use on merchandise.

The pitch deck is laid out similarly to a storybook to introduce the Soovins to potential investors. It features full-color illustrations of Soovin Island, the Soovins and cartoon episode highlights.

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"Nikki and I worked on Branding and a Pitch Deck together. Anything I came up with she made come to life. We would meet every week with updates which kept the flow of work fresh and exciting. Nikki was the perfect fit. I hope we continue to work on more projects together. If you are looking for a professional designer I highly recommend NikNan Designs."

Benji Woerly 

Co-Owner, WoerlyBird & Soovin 

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