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Beauty Blog logo

Naming, Branding, Logo Design

The List by Luz Logo

The List by Luz


Beauty Blog




The Challenge

The List by Luz is a beauty blog focused on reviewing skincare and makeup to get down to what actually works versus what is just marketing.

Luz Infante wanted the branding for her blog to be an extension of her own aesthetic, modern, minimal and elegant while also having a touch of warmth for approachability.

The Solution

For The List by Luz branding, we focused on creating an elegant aesthetic with nods to makeup and skincare through design elements that look like swatch tests used for lipstick, blush and concealer. The use of script font for the logo and Luz's signature (XO, Luz) speak to the approachability of Luz and the brand.

Check out The List by Luz Blog here.

List by Luz Makeup
List by Luz graphics
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“Nikki was thoughtful, thorough and a complete delight to work with throughout the branding process. She made a process that I avoided for years out of fear of it being daunting completely painless. The final product was well organized and set me up for success in order to implement. Anyone starting a business or wanting to revamp their current business would be so lucky to have NikNan Design as your partner!”

Luz Infante 

Founder of The List by Luz

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