We believe that all businesses can, and should, create a positive impact, which is why we chose "Graphic Design for Greater Impact" as our ethos. Leading from a place of integrity is good for business, good for people and good for the planet.
Whether designing new branding, a brochure or a pitch deck presentation, we have to think about our end goal and end-user. We have to keep the people in mind that will be engaging with what we create. By establishing a real connection with people, you have the potential to spark positive change.
What does Graphic Design for Greater Impact mean?
We believe good design has the power to communicate ideas and spark transformation. Good design captures your audience's attention and leads them to a certain action. With that amount of power, we need to be using it wisely.
How are we living it?
We aim to work with brands that value using profits and growth as a way to balance caring for people and the planet.
We give back by donating annually through 1% for the Planet.
We are continuing to educate ourselves about alternative printing methods and materials that are better for the environment. Our favorite resource for environmentally-conscious options for packaging, shipping materials and other paper products is A Better Source.
We use Turn Composting (local to Dallas, TX) to reduce our contribution of food waste to landfills. When on the road, our favorite resource for finding composting options nearby is Litterless.com.
We aspire to think in "we" versus "me" terms. We base decisions on what is best for tomorrow versus what is beneficial today.