Hideaway Pizza 'Happy Hideaways' Campaign

Happy Hideaways is Hideaway Pizza’s beloved annual tradition, where a local artist is commissioned to design a limited-edition holiday pizza box. The challenge: bring their mascot, Kahuna, into a seasonal spotlight through an imaginative concept that could extend across multiple customer touchpoints — all while staying true to the brand’s playful personality.

We built the campaign around a whimsical snow globe world, placing Kahuna at the center and transforming pizza toppings into swirling snow. This festive concept came to life across holiday pizza boxes, collectible cups, menus, and apparel — creating a cohesive, feel-good customer experience that made every order feel like a little celebration. The result was a campaign that sparked joy, drove brand engagement, and turned everyday moments into shareable magic.