Branding, Marketing Materials, Photo Curation, Presentation Design
Client
Brinker International, Inc.
Industry
Restaurant and Hospitality
Services
Branding
Marketing Materials
Photo Library Curation
Presentation Design
The Challenge
Brinker International, Inc. is a hospitality company that owns Chili's Grill & Bar and Maggiano's Little Italy restaurant chains. The company approached NikNan Design to rebrand their corporate wellbeing program. The program is inspired by Gallup's Five Essential Elements of Wellbeing and aims to educate and offer resources to support team members enhance their wellbeing.
The Solution
The Be Well program is fueled by encouraging positive habits and good vibes. A friendly script font and smile combine to create the logo for Be Well. The smile element is a signature for this brand. A set of icons were created and a library of stock images was curated to represent each of the five elements of wellbeing. The branding launched in December 2020 with a virtual Wellbeing week event attended by Brinker International team members.
