FIRE Physical Therapy
Industry
Healthcare
Services
Branding, Marketing Materials, Website Design
Client Since
2021
Creating a Holistic Visual Identity That Balances Trust, Warmth, and Wellness
FIRE Physical Therapy is a holistic clinic dedicated to helping patients heal, recover, and optimize their physical performance. When the founder, Dr. Taylor Reyes, came to us, she was ready to elevate the brand as she transitioned from a solo practice to a full-service clinic. The new identity needed to reflect the warmth, quality, and professionalism of her growing team, while creating a cohesive experience for both current and future patients.
We created a refined brand identity anchored by a hand-drawn flame icon — a symbol of strength, energy, and renewal — paired with an elegant serif wordmark. The visual system features calming, natural colors and subtle textures to evoke trust and care. Beyond the brand, we designed a custom Wix website, branded marketing materials, and assets for FIRE’s childbirth education program, Love Your Labor. Since launching the new identity, FIRE Physical Therapy has expanded into a dedicated clinic space with a full team of physical therapists, supported by a brand built to scale with intention.
Love Your Labor Class
FIRE Physical Therapy offers a virtual childbirth class to empower the mom-to-be and their partner to love their labor experience. The course includes basic need-to-know information for the day of, how to push, how to breathe, how to protect your pelvic floor, and much more. Love Your Labor needed branding that complemented the overarching FIRE Physical Therapy brand.
"Nikki delivered more than I even knew I needed. I am the LEAST creative person that I know and through her questions and willingness to dive deep, she was able to extract the vision I didn’t know I had and bring it to life. I am so thankful I made the decision to work with her! "
Dr. Taylor Reyes, Owner
