Branding, Marketing Materials, Web Graphics
Client
Brinker International, Inc.
Industry
Restaurant and Hospitality
Services
Branding
Marketing Materials
Web Graphics
The Challenge
The HR Department at Brinker International, Inc. (a hospitality company that owns Chili's Grill & Bar and Maggiano's Little Italy) needed help producing educational and informational pieces about their benefits packages during open enrollment. The team wanted the materials to have a unique look that was an extension of Brinker's existing brand guidelines (established during a previous rebrand project by NikNan Design).
The Solution
Guides, flyers, posters and web graphics were designed to educate team members on offerings and plan changes. The branding included graphics representing benefit offerings like health insurance, vision and dental insurance, prescription discount programs and doctor-on-demand services. The bright colors and fun sans serif font are extensions of the existing Brinker brand guidelines. The brand aesthetic was carried through on all materials including coordinating the design for all Spanish materials.
"NikNan design has completed a variety of projects for Brinker International, including our F'21 Open Enrollment Materials. She's super helpful, responsive and accommodating. It's been super easy to work with Nikki, she's always readily available, gives valuable insight and the work she creates is always exactly what we ask for!"
Giselle Armendariz
Project Manager, Brinker International
